This "Vectis 300" overview
packaging was the culmination of Fontory's efforts to help consumer electronic
giant Minolta develop a broad marketing communications strategy.
Our approach was to develop a unique visual language suggesting an overall
tone for all of the company's communications material. In keeping with
an overall tone of creativity in business, the viewer is left with a powerful
message that portrays the permanence and value of Minolta "Vectis"
series and its products.