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The mission of this District was to provide its students with a safe, nurturing school environment, where educators, parents and the community join together to ensure success for all of its children.

Our goal was to come up with a fresh look that retained some of the basic elements of the old design (i.e. a number "8" and tagline.
We developed 50-60 logo variants over six stages until a logo was chosen.

Over 60 color combinations were explored to come up with colors that embodied the mark. The colors had to convey stability without being stodgy, and innovated without being inappropriately playful.