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This "Di620" overview brochure
was the culmination of Fontory's efforts
to help consumer electronic giant Minolta develop a broad marketing communications
strategy.
Our approach was to develop a unique visual language suggesting an overall
tone for all of the company's communications material. In keeping with
an overall tone of creativity in business, the viewer is left with a powerful
message that portrays the permanence and value of Minolta "Di"
series and its products.
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